Advertising photography

Advertising Photographer

„Cars are some of the most intoxicating and beautiful things ever created by mankind“ – Jeremy Clarkson

There is a lot of advice and instructions on how to become a advertising photographer. When you take photos of cars, you try to make sure that the wheels are turned in the right direction, that the paintwork is the right color and that it is not overexposed. It is important to take the best picture even in a fraction of a second!

Despite the boom in 3D visualization, 3D car models, high-polygon product models, classic photography for advertising still has its irreplaceable place. From the first creation of a creative design to the photo shoot itself, including post-production, styling, visage. The main purpose of these photos is to promote a product and service, where marketing is not a one-time event, but a process.

And maybe that's why advertising photography has become an artistic genre and is to some extent one of the most demanding styles, where the a advertising photographer has to master his craft and at the same time be very creative in his field.

From street cars to showrooms to professionals.

My first official photography of car brands started at the 88th International Motor Show in Geneva. Where I started presenting myself on a more global scale, as a advertising photographer. I tried to adapt my first concept of photo processing to the current development of marketing of motor vehicle dealers. At a time when concepts and studies have shown that automakers see their building block in futuristic design and an electric future.

Product photo

Product photography sells - if you know how to take photos and can take quality product photos. I have experience with both interior and exterior product photography. I mostly work in my own environment (studio), but in the case of larger PPC campaigns, projects and specific requirements, we can also agree on another variant. I will adjust the price according to your specific requirements for photographic work and post-production.

Preparing a product for sale, or product photography, doesn't have to be a daunting task.

The focus of product photography is quite specific. Whether you photograph luxury cars, perfumes, jewelry for beautiful ladies, or for fashion magazines, for example. The basic procedures are mostly the same. Get help with your brand and step in the right direction towards the customer thanks to quality product photography.

Who I am and how I got into photography

I inherited my love of photography from my father and grandfather. My grandfather, a doctor by profession, was an avid photographer. I spent a lot of time with my dad in the cinema cafe next to the projector and went with him to the evening screenings. So my childhood had a big influence on my future decision making.

I started to pursue a career as a professional photographer after studying at a photography school, where I gained basic knowledge that I still draw from today (e.g. when taking photos, I work with the wavelength of light and do not rely only on graphic software). As I sometimes say simply: "with one backpack and a camera, the occasional photo shoot for acquaintances, friends and family became an independent business".

News and exhibitions

Reviews of clients I photographed for

Contact me

Photography is primarily a joy for me, which I pass on to you through my photos. So if you are looking for quality photography, you are on the right homepage.

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